This guide contains advice from 200 magnates and "entrepreneurs" such as Ben Cohen (Ben and Jerry's Homemade Ice Cream), Fred Smith (Federal Express), Jay Pritzker (Hyatt Hotels) and Harold Geneen (ITT). Going beyond mere biography, the author draws from each interviewee's experiences to develop targeted   lessons in entrepreneurship. Topics covered include: idea generation ("begin with a dream"), fear of failure ("myths that stop you"), risk-taking ("the trap of the attractive track"),   business development ("chase the dream, not the rainbow") and special considerations for women entrepreneurs. This book should appeal to both fledgling and current entrepreneurs and venture capitalists, bankers, accountants, lawyers and everyone who needs to understand entrepreneurs to   deal with them better.

  • Formato: EPUB
  • Protección: Adobe DRM
  • Limitaciones: Copiar y Pegar: Prohibido / Imprimir: Prohibido
  • Editorial: MCGRAW-HILL DIGITAL
  • Paginas: 210
  • Edición: 2011
  • Idioma: Inglés
  • ISBN 9780070570252

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