6 strategic principles for reinventing your products, your services and your company's futureThe digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:Defining the product's essenceCreating metrics to ensure accountabilityDeveloping a core messageDisseminating the brandMarketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.
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- Editorial: MCGRAW-HILL DIGITAL
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