A Technique For Producing Ideas

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Libro digital

AR$: 89,92

Disponible solo en Argentina
Libro digital
Libro Papel

A McGraw-Hill Advertising ClassicA Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

  • Formato: PDF
  • Protección: Adobe DRM
  • Limitaciones: Copiar y Pegar: Prohibido / Imprimir: Prohibido
  • Editorial: MCGRAW-HILL DIGITAL
  • Paginas: 65
  • Edición: 2003
  • Idioma: Inglés
  • ISBN DDD0071410945

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